Strong currency performance hints at relocation possibilities in Central/South America
created on Wednesday 5th October 2011

 A guide to the possibilities of relocating part, or all, of your business to Central/South America to take advantage of the business opportunities

Business growth is inextricably linked to the strength of the currency your company is dealing in. Currency fluctuations are common, but if you can locate an area where the currency consistently performs well, you may be able to tap into a fresh market for your business.

For this reason, Mexico, Brazil and Argentina have emerged as solid areas for the potential relocation of part, or all, of your business.

The main reason for this is that Mexico has emerged as the runaway winner in the recently published ‘Fastest Growing Currencies’ summer survey.

With demand fuelled by low-cost all-inclusive deals and direct BA flights to Cancun, Mexico saw a record growth of 144% compared with a year ago. This took the Latin-American country into the Post Office's top 20 bestselling currencies for the first time, at number 19.

Aside from Mexico, research reveals that after last year's Latin-American surge led by Brazil; this year's surprise success has been Argentina.

With a year-on-year sales increase of 120%, the Argentinean Peso was second only to Mexico in the growth table.

Like Mexico, its success may have been stimulated by the introduction of a direct BA service to Buenos Aires earlier in 2011.

Brazil is also set to attract a number of British visitors (potentially with a view to purchasing property) as the 2014 World Cup draws closer.

The showpiece event is expected to draw in football fans from right across the globe including as far as Africa, Europe and North America.

Such an event is bound to lead to numerous business opportunities and if you feel your business can be part of this extravaganza, it may be time to consider the merits of relocating staff to the area.

Of course, the relocation of staff to Central/South America can be a daunting process when you factor in all of the necessary aspects of your preparation.

Corporate relocation companies can assist you and your company with a number of the key practical issues that you will need to tackle.

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